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Headquarters, ShopperTrak
Chicago, IL
ShopperTrak
Crystal clear.
Clear communication meets clean technology.
Clarifying organizational vision.
No matter how well-defined an organization may be, we’ve found that the process of making vision visible always adds a new layer of clarity. Consensus. Color.

Our collaborative process not only helped ShopperTrak to define their vision for the new headquarters, but also to clarify their evolving brand: an industry-leading organization that in international and innovative.

In every detail, the new headquarters brings ShopperTrak's vision to life. A state-of-the-art customer innovation center showcases ShopperTrak's groundbreaking technology. Shopfront-inspired conference rooms emulate the customer experience. International imagery and a subtle spherical motif support the organization's global identity. Clean, elegant and seamless, the finished space reflects a growing, future-focused organizational vision into impactful experience.
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Results
We maximized transparency by opening ceilings and incorporating translucent glass walls.
Custom, interchangeable flag fixtures, international imagery and a spherical design motif reinforce global identity.
Shopfront-inspired, glass-fronted conference rooms emulate the customer journey.
The elegant, timeless design enhances ShopperTrak’s Willis Tower setting and reflects an evolving, growing organization.
Every aspect of this project explored how we could leverage organizational vision to give the space meaning, a soul.”
Enrique Suarez
Principal
Project Data
Headquarters 2011-40054-000
ShopperTrak
Chicago, IL
PROJECT SCOPE
Interiors
HED ROLE
Design Architect
RSF/GSF
52,000
CONSTRUCTION COST
$4.9 Million
SUSTAINABILITY LEVEL
HED Standard
YEAR COMPLETED
2014
Project Team
  • Enrique Suarez
    AIA, LEED AP BD+C
    Principal
    Corporate Marketing Leader
    PRINCIPAL
  • Leonora Georgeoglou
    NCIDQ, LEED AP ID+C
    Associate Principal
    Sector Leader

Clear communication meets clean technology.
Headquarters, ShopperTrak
Chicago, IL
PROJECT DATA
PROJECT TEAM
Crystal clear.
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