A workplace redesign
Melding tradition and innovation with iconic local flavor.
The right mix.
Following the meteoric growth of its iconic Garrett’s Popcorn brand, parent company Garrett Brands sought a design partner to expand and reimagine its existing Chicago corporate headquarters. The new space would need to accommodate new employees and future growth; aid in attracting both new talent and new franchisees; support a culture of camaraderie and collaboration; and position Garrett Brands for the future while paying tribute to its long history of tradition, care and craftsmanship.
Working closely with Garrett’s internal design team, HED developed a new vision for its corporate headquarters— one that interweaves clean, contemporary design with subtle visual storytelling.
Spacious, flexible and engaging, the open-plan headquarters interweaves thoughtful details into a compelling visual narrative. Navy blue-striped carpet evokes Garrett's signature popcorn tins; bright copper accents reference old-fashioned kettles. In the café and reception area, reclaimed wood alludes to the wooden spoons still used to stir the popcorn today. Throughout, playful popcorn-printed accent walls add a touch of whimsy.
Striking a balance between past and progress, the redesigned workspace effectively positions Garrett Brands for the future while honoring the brand’s unique history and traditions.