With the refresh of their space, the priority for Vibes was a modern and visually exciting environment that celebrates their brand and connects their team members to the new space strengthening company culture. HED worked closely with the Vibes team to understand the voice and volume of their brand and to develop the overall visual narrative and graphic experience within their new space.

The floor to ceiling supergraphics in the elevator lobby provide a sense of arrival and introduction to the brand. In addition, the custom elevator call lights, large Chicago skyline on the bridge and client celebration wall are a perfect demonstration of how HED develops, expands, and successfully implements a two-dimensional brand into a holistic three-dimensional experience.